The official Star Trek mobile app serves as a comprehensive digital hub for fans, delivering curated news, behind-the-scenes media, and interactive features to build anticipation for Star Trek Into Darkness. Its built-in news feed aggregates real-time articles, trailers, and coverage from top movie news outlets and fan-driven sources.
As the film’s release nears, the app enables direct pre-ordering of movie tickets through Fandango, streamlining the process from fandom to theater attendance while boosting user retention during key marketing windows.
The app includes gamified “missions” that encourage users to complete tasks for exclusive Star Trek rewards, such as unreleased production stills, behind-the-scenes videos, and entries into prize giveaways, fostering brand loyalty and repeat engagement.
A standout feature is an audio-activated mission tied to the Star Trek Into Darkness teaser trailer. Users can select the “listen” function and hold their device near a TV or computer to activate the app’s audio recognition tool, which detects the trailer’s soundwaves and unlocks exclusive media, enhancing second-screen engagement during events like the Super Bowl.